Since its founding in 1990, Apollo has grown to become one of the world's largest alternative asset managers.
We attribute our success to our key competitive strengths:
We operate our businesses in an integrated manner, which we believe distinguishes us from other alternative asset managers. Our investment professionals frequently collaborate and share information across disciplines including market insight, management, banking and consultant contacts as well as potential investment opportunities, which contributes to our library of industry knowledge and enables us to invest successfully across a company's capital structure. The integrated Apollo platform and the experience of our investment team have enabled us to deliver strong long-term investment performance in our private equity funds and a number of our capital markets funds throughout a range of economic cycles.
Our investment approach is value-oriented, focusing on industries in which we have considerable knowledge, and emphasizing downside protection and the preservation of capital. We are frequently contrarian in our investment approach, which is reflected in a number of ways, including:
We have successfully applied this investment philosophy since Apollo's founding in 1990, allowing us to identify what we believe to be are attractive investment opportunities, deploy capital across the balance sheet of industry leading businesses, and create value for our investors throughout economic cycles.